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Published August 7, 2019

024 Marty McDonald: Navigating the Digital Landscape


From bionic goat missile launchers and Area 51 to Orwellian TVs that watch us, Marketing RV with Ranalli and Volpe dives deeper into the conversation about conspiracies and the marketing lessons to be learned from them. Episode 024 is the second part of our interview with Marty McDonald of Bad Rhino, Inc

Marty, an electronic marketing expert, explains the risks and rewards associated with technology that is not only at our fingers, but also collects data from our fingerprints, face, eyes, travel patterns, etc. There is so much to be learned about the impact of data on our daily activity, and vice versa, yet this podcast only scratches the surface.

This episode begins with Marty’s take on data collection and the government’s Utah collection center once known as Desert Wind. Ironically a lot of online references to the facility under that name appear to have been scrubbed since Lorraine first discovered it circa 2012. Hmmm. 

All roads lead to marketing, always. Knowing the digital landscape will help you navigate marketing better. 

We wrapped up the episode asking Marty about the direction he and Rich are taking Bad Rhino Inc. and his personal career aspirations as an entrepreneur. Marty shared the sage advice he was given by seasoned entrepreneurs. He asked, “How do you turn this off?” and the reply he got was simply, “You don’t. You just slow down a bit.”

We recorded over scrumptious salads from Split Rail Tavern in West Chester, PA. Partnering is a surefire way to promote your brand, which is why we take Marketing RV on the road and talk business with interesting guests. If your business would like to sponsor and host Marketing RV, contact us here.  Shout out to Chico’s Vibe for the music bed!


01:25 Is the government listening?

01:50 Is the TV you’re watching watching you? The Vizio lawsuit.

04:15 The Face App, where’s the data going?

06:01 Privacy vs. convenience, how the hackers get your info.

10:46 The upside of information transparency.

12:48 The upside of government mandated blood tests on newborns

13:47 Could weird science be the catalyst behind political motivation?

17:01 Bionic goat missile launchers

17:48 Conspiracy theories teach a marketing lesson  

18:21 Capitalizing on social media systems

21:36 Can we really select our privacy online?

24:13 If thumbprint technology goes awry

29:15 Marty explains his marketing approach

33:36 What’s next for Marty

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