028 Fr. Smith’s Camino de Santiago Memoirs
As difficult as it may be to write and then publish a book, marketing it is the most challenging phase of the process. This episode of Marketing RV with Ranalli & Volpe is the second of a two-part interview with Fr. Richard Smith, who is rapidly becoming a Camino de Santiago aficionado. Fr. Smith is in the process of obtaining a publisher for A Long Walk with God (working title), the book that resulted from reflections of his first Camino pilgrimage.
In this episode, Gene and Lorraine provide suggestions for marketing the book. Having a marketing plan or at least a sketch in place appeals to prospective publishers. They want to know the author is a partner in the process and that there is a market for said book. A quick search unveiled an upcoming promotional opportunity that could have local and broad reach if Fr. Smith can get an invitation. Villanova University is hosting a TEDx event in early 2020. Gene tweeted the contact during the show, thus testing Twitter. She replied within 24 hours. It works!
For Fr. Smith’s sake, Marketing RV is the point of initial contact for anyone listening to this podcast that might like to publish his book or schedule him for a speaking engagement.
This episode of Marketing RV was broadcast at The Coffee Station in Morton, Pa. Partnering is a surefire way to promote your brand, which is why we take Marketing RV on the road and talk business with interesting guests. If your business would like to sponsor and host Marketing RV, contact us here.
00:20 Gene’s position on his high school football team.
01:44 Literal fog along the Camino
03:57 The purpose of A Long Walk with God and how it came about.
07:18 Leveraging your network for marketing
10:00 Marketing via TEDx
12:15 The great awakening
15:20 Tools Fr. Smith plans to use to promote his book
17:17 Gene tests Twitter with Villanova tweet about TEDx
18:40 Some background about The Coffee Station
20:36 Lorraine asks Fr. Smith how to market faith.
23:24 The priest scandal
27:51 Marketing advice from Gene