031 John Jam and the Real Estate Market
John “Jam” Jamgochian is the featured guest in episode 31 of Marketing RV with Ranalli & Volpe. With a refreshing approach to real estate sales, Jam unveiled the secrets to thriving in the market amid rapid changes over three decades. What he did not say but is evident, is that he has the right attitude. John has a friendly, approachable demeanor and he is open to new ideas and change. Isn’t that key to success in any industry?
John explained his recent move to Keller Williams and shared KW best practices that differentiate the group from competing firms. The things that attract realtors to KW also attract home sellers and buyers. Adopting new technology is one of the top attractions.
Because he works closely with realtors in his role as digital architect, Gene was very familiar with KW’s new Command platform and able to inquire about specific details. John also shared tactics he employs to generate leads in a very competitive field. With slight retrofitting, all this knowledge can be applied to any field.
Neither John, Lorraine, nor Gene is a fan of the hard-sell tactic. Gene said it best, “I’d rather you put a little bit of effort into learning about me before approaching me with a sale. Then I’d be more likely to buy from you.” Amen! That’s the secret to a large percentage of first-time sales and 99% of repeat sales.
This episode was recorded at Nick’s Roast Beef in West Chester, Pa. Partnering is a surefire way to promote your brand, which is why we take Marketing RV on the road and talk business with interesting guests. If your business would like to sponsor and host Marketing RV, contact us here.
Big shout out to Chico’s Vibe for providing the show’s theme music.
07:45 The major change in real estate shopping.
08:50 Keller Williams attracts hundreds to their open house.
10:02 Elements that attract the best realtors to KW
10:30 KW Command platform
12:30 Data wars: is Zillow realtors’ necessary evil?
14:50 Apps to the rescue
15:10 33 touches
19:25 John’s lead generation tactics
20:47 John’s preferred social media platform
21:10 KW’s BOLD program
23:46 Average time to sell a house in 2019
24:31 Typical length of home buyer’s search