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Published February 4, 2020

Episode 041 – Building Your Personal Brand

SYNOPSIS 

In this episode of Marketing RV with Ranalli & Volpe, we discuss personal branding as not only a strategy for individual momentum, but also a strategy for moving an entire organization forward, depending upon how its executed. Lorraine begins by discussing a valuable presentation she recently attended with keynote speaker Kate Shields, CEO of Vault Communications. Gene, our digital architect, responds to the nuggets of information Lorraine shares from Kate’s presentation.

The concept of personal branding leads to a discussion of the state of social media. Find out which platforms are most popular, which are best for your industry, and how even a Neanderthal can navigate Social to successfully build his brand.

To Lorraine’s query about Social collapsing beneath its own weight, Gene responds, “The concept of Social Media is not going to change. It’s going to be what we have the patience to consume.”

While many are familiar with the Facebook movie that reveals how Mark Zuckerberg developed a concept and turned it into one of the world’s largest publicly traded companies, Gene recommends reading “Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal” by Nick Bilton, to understand Twitter’s growing pains.

Shout out to Rey Azteca Mexican Restaurant, Newtown Square …just because Gene likes it and he doesn’t mind being an organic Influencer, which is another topic you’ll hear about in this podcast.

Enjoy this episode, share it with your network, and please follow Marketing RV, Gene, and Lorraine on your favorite social platform. If you’d like to be a guest on the show or if your business would like to sponsor and host Marketing RV, contact us here.

HIGHLIGHTS
00:45 Defining personal brand
05:50 Why a blanketed approach to social media works
06:54 Owning the Google search
07:56 Facebook still rules the social media channels
08:40 The mathematics behind social media platforms
12:40 Turning your Facebook profile into a page
14:40 Marketing through influencers
17:50 What happens to advertising on Facebook if it takes away likes?
20:08 All media is about making money. Period.
21:10 Social media will adapt to consumer habits.
23:29 Personal branding helps drive business revenue.
25:21 Warning: Gene drops a bomb!
25:50 PR is not dead, it’s more alive than ever!

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